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Market Trends & Demand

Huelva Strawberries: High Demand, Soaring Prices, and Drought



Huelva Strawberries |


The strawberry fields of Huelva, nestled in the picturesque landscapes of southwestern Spain, boast a storied history that has blossomed over the decades. Rooted in the late 19th century, the cultivation of strawberries in this region has evolved into a thriving industry, earning Huelva the distinction of being Europe’s primary supplier of these luscious berries during the winter and spring months. The fertile soils and favorable climate have provided an ideal canvas for local farmers to cultivate strawberries that stand out for their distinctive flavor and adaptability. The region’s commitment to agricultural innovation, coupled with advancements in technology, has propelled Huelva’s strawberry industry to remarkable heights. 

This article delves into the fascinating history of Huelva’s strawberries, tracing the journey from humble beginnings to becoming a key player in the European berry market. Against the backdrop of scenic landscapes, Huelva’s strawberry fields not only tell a tale of agricultural prowess but also reflect the resilience of a community dedicated to overcoming challenges, be it water shortages or weather fluctuations. As we explore the trajectory of this industry, we uncover the secrets behind Huelva’s success, the impact on the local economy, and the ongoing efforts to sustainably nurture the strawberry legacy for generations to come. 

Huelva Strawberries 

Huelva, located in southwestern Spain, has a rich history in strawberry cultivation. The strawberry industry in the region has seen significant developments over the years, establishing Huelva as a prominent player in the European berry market. 

The cultivation of strawberries in Huelva began in the late 19th century, and the industry has evolved with advancements in agricultural practices and technology. Over time, local farmers and researchers have worked to develop strawberry varieties that are well-suited to the region’s climate and soil conditions. 

In recent decades, Huelva has become Europe’s leading supplier of strawberries during the winter and spring months. The region’s strategic location allows for a continuous harvest, filling the gap in the market when strawberries are not in season in other European countries. 

The success of Huelva’s strawberry industry can be attributed to a combination of favorable climate, technological innovation, and the dedication of local farmers. Despite facing challenges such as water shortages and weather-related issues, the industry has persevered, contributing significantly to the region’s economy and providing employment opportunities for many residents. 

Huelva Strawberries High Demand 

Huelva’s strawberry industry is experiencing a surge in demand, driving prices higher during the ongoing harvest. The region, known as Europe’s largest berry supplier in winter and spring, faces a unique set of challenges influencing market dynamics. The delay in strawberry planting in Spain and adverse weather conditions in Morocco have led to a lower-than-usual supply, intensifying the demand for strawberries. The markets in Huelva are emptier than usual, with the combination of these factors contributing to strong demand and elevated prices. Despite the high temperatures and storms in October impacting strawberry cultivation in Spain and Morocco, the industry remains optimistic. Stakeholders are closely monitoring the situation, acknowledging the market’s hunger for strawberries and anticipating that as the season progresses, volumes will increase, potentially stabilizing prices and meeting the robust demand in Huelva and beyond. 

Huelva Strawberries Price Surge 

Huelva’s strawberry industry is witnessing a surge in prices as the region grapples with various challenges affecting production. The delay in strawberry planting in Spain and adverse weather conditions in Morocco have led to a low supply, contributing to the current high prices. Additionally, the impact of severe heat and blizzards in Morocco has significantly affected strawberry production in the northern areas and raspberries in the south. The demand for strawberries is robust, but the constrained supply has resulted in markets being emptier than usual. Furthermore, the impending water shortage poses a significant threat, with potential irrigation restrictions in 2024. Despite these challenges, stakeholders remain optimistic, attributing the price surge to a combination of factors affecting the overall strawberry market. The industry is closely monitoring developments and hoping for favorable conditions to stabilize prices and ensure a successful strawberry campaign. 

Huelva Strawberries Drought Challenge  

Huelva’s strawberry campaign is under threat due to a severe water shortage, casting a shadow over Europe’s largest berry supplier during the winter and spring. The region, facing potential irrigation restrictions in 2024, kicked off the harvest with low volumes amid a high demand, resulting in elevated prices. The delay in strawberry planting in Spain and adverse weather conditions in Morocco have further strained the market. However, the sector remains hopeful, with an emphasis on efficient water use and a commitment to sustainability. The looming reduction in water concessions for irrigation from January 2024 raises concerns about abandoning plantations in March if rain doesn’t alleviate the situation. Despite challenges, stakeholders’ express confidence in overcoming difficulties through innovation and collaboration with organizations and policymakers, recognizing agriculture’s pivotal role in the region’s economy, supporting around 120,000 jobs. 

Huelva Strawberries Industry Insights  

Recently, Huelva, Europe’s top winter and spring berry provider, launched a strawberry campaign, but the severe water deficit could restrict production if it doesn’t rain by spring 2024. 

Victoria Martín from Plus Berries’ Marketing and Sales department claimed that they would soon have enough production to begin new campaign efforts, starting with tiny harvests. 

This year, we’re betting on our flavorful and portable Candela cultivar. Candela strawberries, developed by our R&D department, suit Huelva’s environment. A deep crimson color from tip to calyx, a sweet taste that melts in your mouth, and a strong perfume characterize the Candela. “The heat and storm of October slowed strawberry production in Spain. In contrast, blizzards and high temperatures have harmed Morocco’s north and south strawberry and raspberry production, “said Victoria Martin. Egypt is also in full season, although its acreage has dropped 15%. Market demand for Huelva’s strawberries is robust, but water shortages worry the agricultural business. Victoria says irrigation water concessions will reduce in January 2024, and if it doesn’t rain, we may have to leave many plants in March before increasing volumes in April and May. 

The sector is optimistic since strawberry acreage is like the previous season. Plus, Berries marketing manager: “There will be rain and improvement. Organizations and policymakers are helping us acquire infrastructure. Agriculture provides 120,000 direct and indirect jobs in this province.” 

“In tough times, creativity maximizes resources. We use water effectively and intelligently to maximize every drop. Victoria Martín emphasizes the importance of rebuilding infrastructure and committing to sustainable production for the future. 


In conclusion, Huelva’s strawberry industry stands as a beacon of agricultural prowess and resilience, tracing its roots from the late 19th century to becoming Europe’s primary supplier of strawberries during the winter and spring seasons. The journey has been one marked by continuous innovation, with local farmers and researchers striving to develop strawberry varieties perfectly attuned to Huelva’s unique climatic conditions. The success of this industry lies not only in its ability to overcome challenges such as water shortages and weather-related adversities but also in its role as a vital economic engine for the region. The strategic positioning of Huelva has allowed it to fill a crucial niche in the European berry market, showcasing the region’s capacity for sustained and continuous production. 

As we reflect on the industry’s history, it becomes evident that the story of Huelva’s strawberries is one of harmonious coexistence between tradition and modernity. Technological advancements and the unwavering dedication of local farmers have crafted an industry that not only feeds the market’s hunger for strawberries but also sustains a significant number of direct and indirect jobs, around 120,000 in total. Huelva’s strawberry industry not only shapes the region’s economic landscape but also serves as a testament to the enduring spirit of agricultural ingenuity and adaptability in the face of ever-evolving challenges. 

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Agriculture, Transportation & Logistics

Exploring the Sweetness of Community-Supported Agriculture (CSA) for Fruits



In recent years, a noticeable shift has occurred in how people approach their food consumption. As society becomes increasingly mindful of the environmental repercussions of conventional farming practices and seeks out more wholesome, locally-produced food options, Community-Supported Agriculture (CSA) has become a sought-after solution. While CSAs have traditionally been associated with vegetables, a lesser-known but equally rewarding counterpart is CSA for fruits. Let’s delve into Fruit CSAs, understanding how they work, their mutual benefits, and how you can join in.

How Does Fruit CSA Work?

At its core, a Fruit CSA operates much like its vegetable-centric counterpart. Local farms offer shares or subscriptions to their harvest, giving members a regular supply of fresh fruits throughout the growing season. Members typically pay upfront or in installments, which helps farmers cover production costs. In return, members receive a diverse assortment of seasonal fruits, often including varieties that might not be commonly found in supermarkets.

Benefits for Farmers and Consumers

For Farmers:

1. Stable Income: CSA memberships provide farmers with a predictable income stream, helping them mitigate the financial risks of farming.

2. Direct Marketing: Farmers can bypass intermediaries like wholesalers and retailers by selling directly to consumers and retaining a more significant portion of the profits.

3. Community Engagement: CSAs foster stronger connections between farmers and their local communities, allowing for meaningful interactions and shared values.

For Consumers:

1. Freshness and Quality: CSA members enjoy fruits at the peak of freshness, often harvested just hours before delivery, resulting in superior taste and nutritional value.

2. Seasonal Variety: CSAs introduce consumers to diverse fruits, promoting a deeper appreciation for seasonal eating and local agriculture.

3. Supporting Local Economy: By participating in a Fruit CSA, consumers actively support local farmers and contribute to the sustainability of their regional food system.

How to Participate

1. Research Local Farms: Research farms in your area that offer Fruit CSA programs. Local farmer’s markets, agricultural websites, and community bulletin boards are excellent places to begin your search.

2. Evaluate Options: Compare the offerings of different farms, considering factors such as cost, pickup locations, delivery options, and the variety of fruits included in each share.

3. Sign Up: Once you’ve chosen a CSA that aligns with your preferences, sign up for a membership or share according to the farm’s enrollment process. Be sure to inquire about payment schedules and any additional requirements.

4. Enjoy the Fruits of Your Membership: Sit back and anticipate receiving your first fruit share. As the season progresses, savor the delicious bounty of locally-grown fruits, knowing you’re supporting your community and nurturing a sustainable food system.

In conclusion, community-supported agriculture for fruits offers a mutually beneficial arrangement for farmers and consumers. Participating in a Fruit CSA allows individuals to enjoy abundant fresh, seasonal fruits while forging meaningful connections with local farmers and their communities. It’s a delicious way to support sustainable agriculture and reap the rewards of nature’s bounty.

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Market Trends & Demand

Monk Fruit: Health Benefits and Culinary Uses 

Discover the health advantages and versatile culinary uses of monk fruit. Learn how this natural sweetener can enhance your diet and recipes. 



monk fruit |


Monk fruit, also known as Luo Han Guo or Siraitia grosvenorii, has garnered significant attention in recent years for its health benefits and culinary versatility. Native to southern China and northern Thailand, this small, green gourd-like fruit has been used for centuries in traditional Chinese medicine for its therapeutic properties. However, it is only in recent times that monk fruit has gained widespread popularity as a natural sweetener and culinary ingredient. 

One of the most remarkable aspects of monk fruit is its intense sweetness, attributed to compounds called mogrosides found in the fruits. Despite its sweetness, monk fruits extract contains zero calories and has a negligible effect on blood sugar levels, making it an appealing option for those seeking alternatives to sugar and artificial sweeteners. 

Beyond its role as a sweetener, monk fruit offers a range of health benefits. Rich in antioxidants and anti-inflammatory compounds, monk fruits has been associated with various health-promoting effects, including improved immune function, reduced risk of chronic diseases, and enhanced overall well-being. 

In addition to its health advantages, monk fruit’s mild and fruity flavor profile makes it a versatile ingredient in the kitchen. From beverages and desserts to sauces and dressings, monk fruits can be incorporated into a wide array of recipes to add sweetness without the calories or glycemic impact of traditional sweeteners.  

In this article, we will explore in depth the health benefits and culinary uses of monk fruit, providing insights into how this natural sweetener can enhance both your diet and your culinary creations. 

Origin of Monk Fruit  

Monk fruit, scientifically known as Siraitia grosvenorii, is indigenous to the mountainous regions of southern China and northern Thailand. Historically, it has been cultivated for centuries by monks in these regions, hence its name. The fruit’s cultivation and use date back to the 13th century, primarily for its medicinal properties in traditional Chinese medicine. 

Monk fruit grows on perennial vines and is harvested during the late summer and early autumn months. The fruit is small, round, and greenish brown in color, resembling a melon or gourd. Inside, the fruit contains edible pulp and seeds, while the sweetness comes from the natural compounds known as mogrosides found in the fruit’s flesh. 

Initially used as a remedy for various ailments in traditional medicine, monk fruits has gained popularity in modern times as a natural sweetener and alternative to sugar due to its intense sweetness and negligible calorie content. 

Health Benefits of Monk Fruit  

  • Zero Calories: Monk fruit extract is virtually calorie-free, making it an ideal option for those looking to reduce calorie intake and manage weight effectively. 
  • Blood Sugar Regulation: Unlike sugar, monk fruit sweeteners do not cause spikes in blood sugar levels, making them suitable for individuals with diabetes or those watching their glycemic index. 
  • Antioxidant Properties: Monk fruit is rich in antioxidants, such as mogrosides, which help combat oxidative stress and reduce the risk of chronic diseases, including heart disease and cancer. 
  • Anti-Inflammatory Effects: The antioxidants present in monk fruit possess anti-inflammatory properties, aiding in reducing inflammation throughout the body and supporting overall health. 
  • Immune System Support: The immune-boosting properties of monk fruit can enhance the body’s natural defenses, helping to ward off infections and illnesses. 
  • Dental Health: Unlike sugar, which contributes to tooth decay, monk fruit does not promote dental cavities, making it a tooth-friendly sweetening option. 
  • Improved Digestive Health: Monk fruist may aid in digestion by promoting a healthy gut microbiome and alleviating digestive discomfort. 
  • Enhanced Hydration: Monk fruits can be used to flavor water and other beverages, encouraging increased fluid intake and hydration, essential for overall health and well-being. 
  • Diet Enhancement: Incorporating monk fruit into the diet can enhance the flavor and sweetness of foods and beverages without adding extra calories, thus supporting dietary goals and preferences. 

Culinary Uses of Monk Fruit  

Monk fruit’s versatility extends beyond its health benefits, making it a valuable ingredient in various culinary applications. Here are some ways to incorporate it as a natural sweetener: 

  1. Beverages: Monk fruit extract can be added to teas, coffees, smoothies, and homemade juices to enhance sweetness without the need for sugar or artificial sweeteners. 
  1. Baking: Monk fruits sweeteners, available in granulated and powdered forms, can be used as a 1:1 replacement for sugar in baking recipes, including cakes, cookies, muffins, and bread, imparting a natural sweetness without the calories or glycemic impact. 
  1. Sauces and Dressings: Monk fruits can be used to sweeten sauces, salad dressings, and marinades, balancing flavors and reducing the need for added sugars or high-calorie sweeteners. 
  1. Desserts: Monk fruit can be used to sweeten desserts such as puddings, custards, and salads, adding sweetness while keeping calorie counts in check. 

Incorporating monk fruits as a natural sweetener in these culinary applications can enhance the flavor and sweetness of dishes without compromising on health or taste. 


In conclusion, monk fruit stands out as a remarkable natural sweetener with numerous health benefits and versatile culinary uses. Originating from the mountainous regions of southern China and northern Thailand, they has a rich history dating back centuries, initially revered for its medicinal properties in traditional Chinese medicine. Today, it has gained widespread popularity as a healthier alternative to sugar, offering sweetness without the calories or adverse effects on blood sugar levels. 

The health benefits of it, including its antioxidant properties, anti-inflammatory effects, and potential immune system support, make it a valuable addition to any diet. Moreover, its ability to regulate blood sugar levels and promote dental health further enhances its appeal as a natural sweetening option. 

Culinarily, monk fruits adds a delightful sweetness to a variety of dishes and beverages, from baked goods and desserts to sauces and beverages. Its versatility in the kitchen makes it a preferred choice for individuals seeking to enhance the flavor of their favorite foods without compromising on health or taste. 

As consumers increasingly prioritize health-conscious choices in their diets, monk fruits emerges as a promising ingredient that bridges the gap between indulgence and wellness. By incorporating monk fruit into their culinary repertoire, individuals can enjoy the sweetness they crave while supporting their overall health and well-being. 

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Market Trends & Demand

French Potatoes Selling for 50K per Kg: The Incredible Journey 

Discover how French potatoes are fetching prices up to 50K per kg. Uncover the reasons behind this agricultural phenomenon and its impact on the French farming industry. 



French potatoes |


Welcome to an exciting journey into the world of French potatoes! You might think of potatoes as a humble staple, a side dish for meat or a base for a hearty soup. But in France, this common vegetable is undergoing a remarkable transformation. Some French farmers are selling potatoes for up to 50,000 euros per kilogram! That’s more than gold! What’s behind this extraordinary phenomenon? How are French potatoes becoming so valuable? 

In this article, we’ll dive into the reasons behind the skyrocketing price of French potatoes. You’ll discover the unique farming techniques, the rare potato varieties, and the gourmet markets that are driving this boom. We’ll explore how these high-end potatoes are influencing the French farming industry and what it means for the future of agriculture in the region. 

Fruits Auction BV also looks at the history of French potatoes, the traditions that have shaped their cultivation, and the chefs who prize these premium potatoes for their top-tier dishes. Whether you’re a food lover, a farming enthusiast, or just curious about this amazing story, you’ll find plenty to enjoy. 

So, if you’re ready to learn about a vegetable that’s turning heads and creating a stir in the culinary world, let’s get started! Keep reading to find out what makes French potatoes so special and why they’re worth their weight in gold. 

French Potatoes   

French potatoes have a rich history that stretches back centuries, with roots in both traditional and modern agricultural practices. The journey of this high-value crop began in the late 18th century when Antoine-Augustin Parmentier, a French pharmacist and agronomist, championed the potato’s acceptance in France. At the time, potatoes were often considered unfit for human consumption, primarily used as animal feed. Parmentier’s efforts changed that perspective, leading to a growing interest in cultivating potatoes for human consumption. 

Fast-forward to today, and the story of French potatoes is one of innovation and craftsmanship. French farmers have embraced unique cultivation techniques to produce exceptional potatoes that command premium prices. Whether it’s the fertile soil of regions like Normandy or the meticulous care in growing rare potato varieties, French potatoes have gained a reputation for quality and taste. These high-end potatoes are often sought after by gourmet chefs and culinary enthusiasts around the world. 

The combination of traditional knowledge and modern agricultural advancements has made French potatoes a valuable commodity in the food industry. As this high-value crop continues to gain recognition, its story serves as an inspiring example of how innovation and dedication can transform a humble vegetable into a prized product. 

French Potatoes Farming and Agricultural Success  

French potato farming is a success story driven by tradition, innovation, and a commitment to quality. The French agricultural landscape, known for its fertile soils and diverse climates, provides the perfect environment for growing exceptional potatoes. This agricultural success story begins with farmers who have honed their craft over generations, combining time-tested techniques with modern technology. 

One key factor in the success of French potato farming is the careful selection of potato varieties. French farmers grow a wide range of potatoes, from common table varieties to rare and unique types prized by gourmet chefs. This variety allows French potato farmers to cater to different markets, from everyday consumers to high-end restaurants. 

Another aspect contributing to the success of French potato farming is the focus on sustainable practices. Many French farmers use organic methods, crop rotation, and natural fertilizers to ensure the health of the soil and the quality of their potatoes. This commitment to sustainability benefits the environment and contributes to the premium quality of the produce. 

Thanks to these efforts, French potatoes have gained a reputation for excellence. The success of potato farming in France is a testament to the farmers’ dedication and their ability to adapt to changing market demands while maintaining a strong connection to their agricultural heritage. 


In conclusion, the story of French potatoes demonstrates how a humble crop can transform into a high-value commodity through innovation, tradition, and a commitment to excellence. French farmers have mastered the art of potato cultivation, blending time-honored practices with modern techniques to produce potatoes that are not only delicious but also in high demand across the globe. 

The remarkable journey of French potatoes—from a basic food source to a gourmet ingredient fetching prices as high as 50,000 euros per kilogram—highlights the potential within the agricultural industry to create niche markets. This transformation has opened doors for French farmers, allowing them to thrive in a competitive environment and establish a unique identity in the world of high-end produce. 

Moreover, the focus on sustainable practices ensures that French potato farming remains environmentally responsible, demonstrating that quality and sustainability can coexist. By adopting organic methods, crop rotation, and other eco-friendly techniques, French farmers contribute to a healthier planet while delivering exceptional potatoes. 

As French potatoes continue to gain recognition, their success story inspires farmers and entrepreneurs to think creatively about agriculture. It shows that with dedication, innovation, and a passion for quality, even the most basic crops can lead to remarkable success. This journey also invites us to appreciate the craftsmanship and care that go into bringing high-quality food to our tables. 

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