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Avocado consumption is on the rise in Georgia, according to analysts. The country has seen a significant increase in avocado imports over the past few years, with the annual import value surpassing $1 million for the first time in 2022. This trend has continued into 2023, with the first two months showing even stronger demand.

It’s important to note that there is little to no local production of avocados in Georgia, so the import statistics reflect the country’s total demand for the fruit. Avocado imports have been steadily growing since 2014, with volumes increasing by an average of 46% each year. The import value in US dollars has also been growing at a rate of 33% per year.

However, there was a significant jump in 2022, with annual import volumes increasing by 2.5 times from the previous year. This is likely due to an increase in Russian visitors to Georgia and the country’s economic recovery from the COVID-19 pandemic, which boosted local demand for avocados.

Currently, Georgia imports avocados only from Turkey and the Netherlands. Turkey has gained a dominant share of the Georgian market, accounting for 65% of avocado imports in 2022, with the rest supplied by the Netherlands.

Recent statistics suggest that the demand for avocados in 2023 will continue to increase. In the first two months of the year, Georgia imported 215 tonnes of avocados, 2.2 times more than the imports during the same period in 2022. Avocado imports peak around the New Year holidays, with 36% of the annual imports occurring during the last quarter of the year. The first three quarters of the year account for 20-23% of the annual import volume.

Data source: Ministry of Finance of Georgia.

4 April 2023

Market Trends & Demand

Ukraine’s Carrot Price Plunge: Analyzing Unforeseen Trends 

Ukraine experiences an unexpected drop in carrot prices, prompting analysis of underlying trends and market dynamics. Uncover the factors driving this surprising development. 



Ukraine's Carrot |


In Ukraine, the recent plummet in carrot prices has startled agricultural stakeholders, necessitating a thorough examination of the unforeseen trends influencing this market disruption. This unexpected downturn has sparked curiosity about the underlying factors precipitating such a significant deviation from anticipated pricing trajectories. Amidst this uncertainty, a comprehensive analysis becomes imperative to shed light on the complex interplay of variables shaping Ukraine’s carrot market. 

At the forefront of this investigation lies the need to discern the primary drivers of the price plunge. Weather patterns, traditionally a cornerstone of agricultural forecasting, demand scrutiny, with anomalies potentially exerting substantial influence on crop yields and subsequent market supply. Additionally, supply chain dynamics, including logistical challenges or disruptions, may exacerbate price fluctuations, amplifying the impact of external shocks on market stability. 

Moreover, consumer behavior and preferences cannot be overlooked. Shifts in dietary trends or purchasing patterns could dramatically alter demand levels, creating ripple effects throughout the supply chain. Furthermore, macroeconomic factors such as currency fluctuations or trade policies may introduce additional layers of complexity, further compounding the challenges of accurately gauging market dynamics. 

Considering these considerations, this analysis by Fruits Auction BV endeavors to unravel the intricate web of variables contributing to Ukraine’s carrot price plunge. By delving into the multifaceted nature of this phenomenon, stakeholders can gain invaluable insights to inform strategic decision-making and navigate the ever-evolving landscape of agricultural markets. 

Ukraine’s Carrot  

Carrots, ubiquitous in Ukrainian cuisine and agriculture, have a rich and diverse origin story deeply intertwined with the country’s agricultural heritage. The cultivation of carrots in Ukraine dates back centuries, with historical records indicating their presence in traditional Slavic diets and agricultural practices. Initially cultivated for their medicinal properties and later embraced for their culinary versatility, carrots have long been a staple crop in Ukrainian households and agricultural landscapes. 

Ukraine’s favorable climatic conditions and fertile soil provide an ideal environment for carrot cultivation, facilitating robust yields and high-quality produce. The country’s vast expanses of arable land, particularly in regions such as the fertile black soil belt, offer ample opportunities for carrot cultivation on a commercial scale. Additionally, advancements in agricultural technology and techniques have further bolstered Ukraine’s position as a leading producer of carrots within the region. 

Beyond domestic consumption, Ukraine’s carrot industry plays a significant role in international markets, with exports to neighboring countries and beyond. The country’s strategic location at the crossroads of Europe and Asia, coupled with its well-established agricultural infrastructure, positions Ukraine as a key player in the global carrot trade. 

Overall, Ukraine’s carrot origin story is a testament to the enduring legacy of agriculture in shaping the country’s cultural identity and economic prosperity. As a fundamental component of Ukrainian cuisine and agriculture, carrots continue to play a vital role in sustaining livelihoods and nourishing communities across the nation. 

Ukraine’s Carrot Prices  

In Ukraine, carrot prices have fluctuated due to market analysis. Factors such as weather conditions, supply chain disruptions, and demand fluctuations influence the pricing trends. Despite occasional fluctuations, the overall market analysis suggests a stable outlook for carrot prices in Ukraine. Agricultural practices, including cultivation techniques and harvest yields, also impact market dynamics. Additionally, economic indicators and consumer preferences play a role in determining carrot prices. Continuous monitoring and analysis of these factors are essential for stakeholders to make informed decisions and navigate the dynamic carrot market in Ukraine. 

Carrot prices are currently 8–12 UAH/kg ($0.21-0.32/kg), which is approximately 17% less than the price from last week. The growers attribute the price decline to an excess supply of carrots from nearby farms. 

Warm weather has also impacted the crop’s quality, causing small farms’ storage facilities to degrade the product more quickly. Farmers are attempting to get rid of their extra animals as a result. Large producers, who have sufficient storage space, are delaying sales in the hopes of improving the market conditions. 

Nevertheless, given that the average price of carrots in Ukraine has already dropped by 53% since early February 2023, the market scenario is unlikely to improve anytime soon. Another sign of a low demand for this commodity is the little trading activity in this market. 


In conclusion, the unexpected drop in carrot prices in Ukraine underscores the inherent volatility and complexity of agricultural markets. The confluence of factors such as weather anomalies, supply chain disruptions, shifting consumer preferences, and macroeconomic dynamics has precipitated a significant deviation from anticipated pricing trajectories. This downturn serves as a stark reminder of the interconnectedness of various elements within the agricultural ecosystem and the profound impact they can have on market stability. 

Moving forward, stakeholders must remain vigilant and adaptive in navigating the ever-evolving landscape of carrot production and distribution. Proactive measures, including robust risk management strategies, enhanced market intelligence, and diversified revenue streams, are essential to mitigate the adverse effects of market disruptions and ensure long-term resilience. 

Furthermore, collaboration and knowledge-sharing among industry players, policymakers, and researchers will be crucial in identifying sustainable solutions to address the underlying challenges facing Ukraine’s carrot market. By fostering innovation, promoting sustainable practices, and fostering a conducive regulatory environment, stakeholders can work towards fostering a more resilient and equitable agricultural sector that benefits farmers, consumers, and the broader economy. 

Ultimately, while the current market scenario presents formidable challenges, it also offers opportunities for innovation and growth. By embracing change and leveraging emerging trends, Ukraine’s carrot industry can emerge stronger and more resilient, contributing to the country’s agricultural prosperity and food security objectives. 

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Market Trends & Demand

Black Grapes Fate: Assessing Future Prospects 

Discover the potential future of black grapes in the agricultural landscape. Look at emerging trends, consumer preferences, and market dynamics shaping their destiny.



Black Grapes |


In the realm of agriculture, the future of black grapes appears promising. Driven by a confluence of emerging trends, shifting consumer preferences, and evolving market dynamics. Black grapes, renowned for their rich flavor profile and nutritional benefits. Are poised to maintain and potentially expand their significance in the agricultural landscape. 

One notable trend propelling the prospects of black grapes is the growing consumer interest in health and wellness. As individuals become increasingly health-conscious. There is a heightened demand for natural, nutrient-rich foods. Positioning black grapes as a favorable choice due to their abundance of antioxidants and vitamins. 

Furthermore, the evolving culinary landscape and multicultural influences are reshaping consumer preferences. Fostering a greater appreciation for diverse fruits like black grapes. With consumers seeking novel and exotic flavors, black grapes offer a unique taste experience, contributing to their growing popularity. 

Moreover, advancements in agricultural technology and practices are enhancing the quality and yield of black grape cultivation. Ensuring consistent supply to meet rising demand. From precision farming techniques to sustainable cultivation methods, innovations are driving efficiency and productivity in grape production, bolstering the outlook for this fruit. 

In this dynamic environment, the fate of black grapes appears bright, poised to thrive amidst changing consumer preferences and technological advancements, establishing a strong presence in the agricultural market for years to come. 

Black Grapes Origin  

Black grapes, known scientifically as Vitis vinifera, have a storied origin deeply rooted in ancient history. Their cultivation can be traced back thousands of years to regions of the Middle East, particularly modern-day Iran and Turkey, where wild grapevines first grew abundantly. The cultivation of grapes for both consumption and winemaking spread throughout the ancient world, including regions such as Mesopotamia, Egypt, and the Mediterranean basin. 

Ancient civilizations, including the Egyptians, Greeks, and Romans, revered grapes for their culinary versatility, medicinal properties, and symbolic significance in religious ceremonies. The development of grape cultivation techniques and the art of winemaking flourished, with grapevines becoming a symbol of prosperity and cultural refinement. 

The dissemination of grape cultivation techniques occurred through trade routes and the expansion of empires, with grapevines eventually reaching Europe and beyond. In regions with favorable climates, such as the Mediterranean, grape cultivation thrived, giving rise to renowned wine-producing regions that continue to be celebrated today. 

Over time, black grape varieties emerged through natural selection and selective breeding, with different cultivars evolving to suit various growing conditions and flavor preferences. Today, black grapes are cultivated worldwide in diverse climates, from temperate regions of Europe and North America to warmer climates in South America, Australia, and beyond, reflecting their enduring legacy and global significance in agriculture and cuisine. 

The Future Prospects of Black Grapes 

The prospects of black grapes are promising, driven by several factors shaping consumer preferences, market dynamics, and agricultural innovations. As consumers increasingly prioritize health and wellness, the demand for natural, nutrient-rich foods like grape is expected to rise. Their rich antioxidant content and nutritional benefits position them favorably in this trend. 

Furthermore, evolving culinary tastes and multicultural influences contribute to the growing appreciation for grape, as consumers seek diverse and exotic flavors. This trend opens new opportunities for black grapes in various culinary applications, further fueling their market potential. 

Moreover, advancements in agricultural technology and sustainable cultivation practices are enhancing the quality and yield of black grapes, ensuring a consistent and reliable supply to meet rising demand. With these factors aligning, grape is poised to maintain and potentially expand their significance in the agricultural landscape, securing a promising future in the global market. 

The Market Trends of Black Grapes  

The market trends of grape is influenced by evolving consumer preferences, global trade dynamics, and technological advancements in agriculture. One significant trend is the increasing demand for healthy and natural food options. Driving the popularity of grape due to their rich nutritional content and antioxidant properties. Additionally, there is a growing interest in exotic and diverse flavors. Leading to a higher appreciation for grape in various culinary applications. 

Moreover, the globalization of trade has expanded market opportunities for black grapes. Allowing producers to reach new consumers in different regions. Technological innovations in grape cultivation, including precision farming techniques and sustainable practices. Are also shaping market trends by improving productivity and quality while reducing environmental impact. 

Overall, these trends indicate a positive outlook for the market of grape, with continued growth expected as consumer preferences and agricultural practices evolve. 


In conclusion, the future of black grapes appears promising. As they ride the wave of evolving consumer preferences, market dynamics, and agricultural innovations. With an increasing emphasis on health and wellness. Grape is well-positioned to meet the demand for natural, nutrient-rich foods, thanks to their abundant antioxidants and vitamins. The growing appreciation for diverse and exotic flavors further augments the market prospects of black grapes. Offering opportunities for expansion in various culinary applications. 

Moreover, globalization has new avenues for black grape producers to access international markets, contributing to their growth and sustainability. Technological advancements in agriculture. Such as precision farming and sustainable cultivation practices are enhancing productivity and quality while minimizing environmental impact. Ensuring a reliable and consistent supply of high-quality grape. 

Overall, the market trends point towards a bright future for black grapes. With continued growth expected as consumer preferences continue to evolve, and as agricultural practices advance. As a versatile and nutritious fruit with a rich cultural heritage. Black grapes are poised to maintain and potentially expand their significance in the global agricultural landscape. Promising both economic opportunities for producers and flavorful experiences for consumers around the world. 

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Market Trends & Demand

Organic Products Growth Continues: Defying Inflationary Trends 

Despite inflationary pressures, organic products maintain upward momentum. Explore the resilience and market dynamics fueling the continued rise of organic goods. 



organic products|


In the extensive specter of inflationary trends on various sectors, the organic products market stands out as a beacon of resilience and growth. Although the economic challenges caused by rising costs and supply chain disruptions. The demand for organic goods continues to surge, defying conventional market expectations. Consumers’ sustained interest reflects a significant change towards preferring health-conscious and environmentally sustainable options. 

Several factors contribute to the steadfast growth of organic products in the face of inflation. Firstly, an increase in awareness surrounding health and wellness is leading consumers to prioritize organic options known for their natural ingredients and absence of harmful chemicals. With an increasing emphasis on preventive healthcare, individuals are willing to invest in products perceived to promote overall well-being. 

Moreover, the burgeoning concern for environmental conservation plays a pivotal role in driving the organic market forward. Consumers are increasingly drawn to eco-friendly products that minimize their ecological footprint, aligning with broader sustainability goals. This tendency towards ethically sourced and environmentally responsible goods reflects a broader societal shift towards conscious consumption. 

Furthermore, the resilience of the natural goods sector can be attributed to ongoing innovations and diversification within the industry. Companies are continually introducing new product lines, enhancing production techniques, and expanding distribution channels to meet evolving consumer demands. 

In essence, the sustained growth of organic products amidst inflationary pressures underscores not only a shift in consumer preferences but also the resilience and adaptability of the organic market in navigating turbulent economic landscapes. 

What are Organic Products? 

Producers cultivate and process organic products from natural sources without using synthetic chemicals. Such as pesticides, genetically modified organisms (GMOs), or other artificial additives. These products encompass a wide range of categories. Including food and beverages, cosmetics, textiles, personal care items, and household cleaning products. 

In the food sector, organic products include fruits, vegetables, grains, dairy, meat, poultry, and eggs produced through organic farming practices. This involves employing sustainable agricultural methods. Such as crop rotation, composting, and natural pest control to maintain soil fertility and biodiversity while minimizing environmental impact. 

In the cosmetics and personal care industry, natural goods consist of skincare and haircare. And body care items formulated with natural ingredients sourced from organic farming. These products prioritize plant-based extracts, essential oils, and botanicals known for their nourishing and rejuvenating properties. While excluding synthetic fragrances, preservatives, and other potentially harmful chemicals. 

Similarly, organic textiles encompass clothing, bedding, and other fabric-based products made from organic fibers such as cotton, wool, hemp, and bamboo. These materials are cultivated without synthetic pesticides or fertilizers, promoting sustainable practices and reducing the ecological footprint of textile production. 

Overall, organic products are characterized by their commitment to sustainability, environmental stewardship, and consumer health. They offer consumers a choice to support agricultural practices that prioritize natural resources, biodiversity, and animal welfare, reflecting a growing awareness and demand for ethically produced goods in today’s marketplace. 

Market Trends of Organic Products  

  • Increasing consumer awareness and demand for health-conscious options. 
  • Growing emphasis on environmental sustainability and eco-friendly products. 
  • Rising concerns about the use of synthetic chemicals and pesticides in conventional agriculture. 
  • Expansion of organic product offerings across various sectors, including food, cosmetics, textiles, and household goods. 
  • Adoption of organic farming practices by a growing number of producers worldwide. 
  • Innovation and diversification within the organic industry, leading to the development of new products and formulations. 
  • Higher investments and marketing efforts by companies to capitalize on the growing organic market. 
  • Government regulations and certification standards to ensure the authenticity and integrity of natural goods. 
  • Shift towards organic and natural ingredients in mainstream consumer goods as a response to changing consumer preferences. 
  • Increasing availability and accessibility of organic products through mainstream retail channels and online platforms. 

Organic Products Growth Despite Economic Inflation 

The growth of natural goods continues unabated despite economic inflationary pressures, showcasing remarkable resilience in the face of challenging market conditions. Several factors contribute to this sustained growth trajectory: 

  1. Consumer Preferences: Increasing health consciousness and a growing awareness of the benefits of organic products drive consumer preferences. Health-conscious individuals prioritize organic options due to their perceived health benefits and nutritional value. 
  1. Environmental Concerns: Rising environmental awareness prompts consumers to choose organic products, which are perceived as more sustainable and environmentally friendly than their conventional counterparts. This shift reflects a broader societal commitment to eco-friendly consumption habits. 
  1. Market Expansion: The natural goods market is experiencing continuous expansion, with an increasing number of companies diversifying their product offerings and entering the organic sector. This expansion creates more choices for consumers and stimulates market growth. 
  1. Innovations and Investments: Ongoing innovations in organic farming techniques and product formulations, coupled with investments in research and development, contribute to the attractiveness of organic products. These innovations enhance product quality and appeal to a broader consumer base. 
  1. Regulatory Support: Government regulations and certification standards ensure the integrity and authenticity of organic products, fostering consumer trust and confidence in the market. 

Overall, the sustained growth of organic products in the face of economic inflation underscores their resilience and enduring appeal to consumers seeking healthier, more sustainable lifestyle choices. 


In conclusion, the resilience and growth of the natural goods market despite economic inflation exemplifies a significant shift in consumer behavior and market dynamics. Despite facing challenges such as rising costs and supply chain disruptions, organic products have maintained their upward trajectory, fueled by evolving consumer preferences, environmental consciousness, and industry innovation. 

The continued expansion of the organic sector underscores a fundamental transformation in the way consumers approach their purchasing decisions, placing greater emphasis on health, sustainability, and ethical considerations. This trend is further reinforced by increasing regulatory support and certification standards, which uphold the integrity and authenticity of organic products, thereby instilling consumer confidence. 

Moreover, the natural goods market’s ability to thrive amidst economic uncertainty highlights its resilience and adaptability. Companies within the organic industry have demonstrated agility in responding to changing market conditions, driving innovation, and expanding product offerings to meet evolving consumer demands. 

Looking ahead, the outlook for the organic products market remains promising, with ample opportunities for growth and development. As consumer awareness continues to grow and environmental concerns remain at the forefront, the organic sector is poised to play an increasingly significant role in shaping the future of consumer goods and sustainable business practices. 

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