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European Tomato Supply Recovery in 10-15 Days: Positive Shift




Because of the high temperatures experienced this summer, the planting of vegetables in Almeria was put off. Which means that the amount of greenhouse vegetables is still quite scarce, and the price is still very high. In a number of Europe’s markets, supplies of goods like European tomato, for example, continue to be in limited supply. 

Tomatoes are particularly susceptible to shortages, and as a result, starting costs in Spain have risen to 2.40 euros per kilo, with destination prices ranging between 15 and 18 euros every box weighing 5 kilograms. There are hardly any tomatoes available on the markets of Europe at a time when Almeria is typically already able to produce steady numbers, which is often around the middle of October. 

As a result of heat waves that occurred during the summer and early autumn, the majority of farmers in Almeria and along the coast of Granada chose to delay planting their crops until a later date. This decision was primarily motivated by the increased likelihood that pests and viruses will spread. Because of this delay, there is a good chance that there will be a conflict with the beginning of the Dutch campaign in the spring; however, producers have chosen to take up the risk. 

Temperatures as high as 55 degrees have been recorded in Morocco, which has been hit much harder by the searing heat than other countries. It is also impossible to ignore the fact that the ToBRFV rugose virus has already caused significant losses to the Moroccan production over the course of the past year. 

European Tomato Supply  

Europe is a significant consumer of tomatoes, both for domestic consumption and industrial processing. Countries such as Spain, Italy, and the Netherlands are major producers and exporters of tomatoes in the region. Greenhouses play a crucial role in extending the growing season and ensuring a stable supply throughout the year. 

Spain is particularly noteworthy for its extensive tomato cultivation, with regions like Almeria being the “Sea of Plastic” due to the vast expanse of greenhouses. These greenhouses enable Spain to supply tomatoes not only to domestic markets but also to other European countries during the off-season. 

Italy is another major player in the European tomato market, known for its high-quality tomatoes used in various culinary applications, including sauces and canned products. The Netherlands is famous for its advance greenhouse technology, allowing for controlled environments that enhance yield and quality. 

Factors such as weather conditions, agricultural practices, and market demand can influence the European tomato supply. Adverse weather events, for instance, may impact harvests and lead to fluctuations in supply. 

Agricultural Market Trends  

  1. Digital Transformation: The adoption of digital technologies continues to reshape European agriculture. Precision farming tools, data analytics, and smart farming practices are increasingly integrate into agricultural operations. This digital transformation enhances efficiency, resource management, and decision-making processes for farmers. 
  1. Sustainability Focus: There is an ongoing emphasis on sustainable agriculture practices. European farmers are implementing eco-friendly methods, such as organic farming, agroforestry, and crop diversification, to reduce environmental impact and ensure long-term viability. 
  1. Climate Resilience: Agriculture in Europe is adapting to the challenges posed by climate change. Farmers are implementing strategies to cope with extreme weather events, changing precipitation patterns, and temperature fluctuations. This includes the use of resilient crop varieties and sustainable water management practices. 
  1. Circular Economy Initiatives: The agricultural sector is increasingly engage in circular economy principles. Efforts are to minimize waste, recycle agricultural by-products, and adopt circular supply chain practices. This contributes to a more sustainable and resource-efficient agricultural system. 
  1. Consumer Demand for Transparency: European consumers are showing a growing interest in the transparency of the food supply chain. They seek information on the origin of products, production methods, and environmental impact. This trend is encouraging greater traceability and accountability throughout the agricultural supply chain. 
  1. Policy Changes and Subsidies: European Union agricultural policies, including the Common Agricultural Policy (CAP), are likely to continue evolving. Policy adjustments may further emphasize sustainability, climate resilience, and support for digital innovation in agriculture. Changes in subsidies and incentives could impact farmers’ decision-making and practices. 

European Tomato Fresh Produce 

The European tomato fresh produce market is influence by several key factors. Spain, Italy, and the Netherlands remain major contributors to the region’s tomato production. Spain, particularly the region of Almeria, is famous for its extensive greenhouse cultivation, allowing for year-round tomato production and supply to meet consumer demand. Although, because of the high temperatures this summer, the planting of vegetables in Almeria was postpone. Which means that the amount of greenhouse vegetables is still quite scarce, and the price is still very high. 

Consumers in Europe continue to prioritize fresh, locally sourced, and sustainably grown produce, including tomatoes. This has led to an increased focus on sustainable farming practices and organic cultivation methods within the tomato industry. Farmers are adopting technologies and practices that enhance resource efficiency and reduce environmental impact. 

The demand for diverse tomato varieties, including heirloom and specialty tomatoes, is also on the rise, driven by culinary trends and consumer preferences for unique flavors and textures. 

Supply chain resilience and traceability have become crucial aspects of the tomato market, with consumers seeking transparency regarding the origin and production methods of the tomatoes they purchase. This has prompted efforts to improve traceability systems and strengthen collaboration across the supply chain to ensure the quality and safety of fresh tomato produce in the European market.


In conclusion, the European tomato fresh produce market in 2023 reflects a dynamic landscape shaped by sustainability, technological innovation, and changing consumer preferences. Producers in Spain, Italy, and the Netherlands are adapting to these trends by incorporating digital technologies, embracing sustainable practices, and diversifying tomato varieties. The market is in a category by a heightened focus on transparency and traceability, responding to consumer demands for information about the origin and production methods of fresh tomatoes. As the industry navigates climate challenges and works towards circular economy principles, the European tomato market is position for a more resilient, environmentally conscious, and consumer-centric future. For the latest developments and insights, ongoing monitoring of industry reports and market dynamics is crucial. 

Agriculture, Transportation & Logistics

Ukraine’s Blueberries Safe from Frost  

Find out why experts believe Ukraine’s blueberries will not be impacted by possible frosts. Explore the factors ensuring the safety of the blueberry harvest. 



Ukraine's blueberries|


Ukraine’s blueberry industry has reason to celebrate, as experts predict that this year’s harvest will be safe from potential frosts. Despite early spring’s unpredictable weather patterns, various factors suggest that Ukraine’s blueberries will not face significant damage from cold temperatures. This is excellent news for the country’s agricultural sector, which has seen steady growth in blueberry production and exports in recent years. 

The primary factor contributing to this optimism is the timing of the frost risk relative to the growth stage of the blueberry plants. Blueberries in Ukraine are generally planted and cultivated in regions where the threat of late frosts is minimal. This strategic location, combined with careful planning by farmers, ensures that the blueberry bushes have sufficient time to mature and develop frost-resistant characteristics before the colder weather sets in. 

Additionally, modern agricultural practices and technology play a vital role in safeguarding blueberry crops. Many Ukrainian farmers employ advanced techniques such as protective covers and frost-resistant varieties, further mitigating the risk of damage from unexpected temperature drops. The use of weather forecasting and monitoring tools also allows farmers to anticipate and respond to adverse conditions swiftly. 

These factors, among others, give experts confidence that Ukraine’s blueberries will remain largely unaffected by possible frosts, allowing for a successful harvest and continued growth in the industry. 

Ukraine’s Blueberries  

Ukraine’s blueberry harvest is poised for success this season, with experts suggesting that possible frosts won’t impact the crop significantly. This promising outlook is thanks to a combination of strategic farming practices and advanced agricultural technology. 

One key reason for this confidence is the careful selection of planting regions, where late frosts are less likely to occur. This strategic choice helps ensure that blueberry bushes have ample time to develop their natural resistance to cold weather. Additionally, many Ukrainian farmers use frost-resistant varieties and protective measures, such as specialized covers, to guard against unexpected temperature drops. 

Another crucial factor is the use of modern weather forecasting tools. These tools enable farmers to monitor weather patterns closely, allowing them to take proactive steps to protect their crops if frost threatens. 

Overall, these combined efforts are likely to result in a robust blueberry harvest, reinforcing Ukraine’s growing reputation as a reliable source of high-quality blueberries. 

Ukraine’s Blueberries Under Frost Protection, Expert Opinion 

Ukraine’s blueberry industry is taking comprehensive measures to ensure the safety of its crops, even as experts warn of possible frosts. The blueberry harvest is critical to the country’s agricultural sector, and frost protection strategies are crucial to avoid significant losses. 

One primary method is the use of frost-resistant blueberry varieties, which are bred to withstand colder temperatures. This approach allows farmers to cultivate crops in regions prone to temperature fluctuations. Additionally, many Ukrainian farmers use protective covers, like frost blankets or tunnels, to insulate the plants from sudden cold snaps. 

Experts also point to modern weather monitoring systems as a vital tool in frost protection. These systems give farmers early warnings about temperature changes, allowing them to take swift action to safeguard their crops. By combining these strategies with strategic planting locations, Ukraine’s blueberry growers are well-positioned to withstand the risks posed by frost. This multi-layered approach offers a promising outlook for the nation’s blueberry harvest. 


In conclusion, Ukraine’s blueberry industry has adopted a multi-faceted approach to safeguard its crops from the threat of frost, ensuring a promising outlook for this year’s blueberry harvest. By utilizing frost-resistant varieties, employing protective covers, and closely monitoring weather patterns, Ukrainian farmers are taking proactive measures to minimize the impact of cold temperatures. 

The use of frost-resistant blueberry varieties has proven particularly effective, allowing farmers to cultivate their crops in areas where temperatures may fluctuate unexpectedly. Protective covers, such as frost blankets and tunnels, add an extra layer of security, insulating plants against sudden temperature drops. 

Modern weather monitoring systems play a critical role in these efforts, providing farmers with real-time data on weather conditions. This enables them to act quickly if frost warnings arise, taking the necessary precautions to protect their crops. 

With these measures in place, experts believe that Ukraine’s blueberry growers are well-prepared to face the challenges posed by frost. This confidence is not only reassuring for the agricultural sector but also for the broader economy, as a successful blueberry harvest contributes to Ukraine’s reputation as a reliable source of high-quality produce. As the season progresses, the industry will continue to rely on these protective strategies to ensure a successful and bountiful harvest. 

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Agriculture, Transportation & Logistics

Vietnamese Coconuts: Ready for China Market Access 

Learn how Vietnamese coconuts are on the brink of gaining market access to China. Understand the implications for trade and the coconut industry in Vietnam.



Vietnamese coconuts |


Vietnam is a country known for its rich agriculture, with coconuts being one of its key products. Exciting news is on the horizon: Vietnamese coconuts are about to gain market access to China, opening new opportunities for both countries. This change could bring a significant boost to Vietnam’s coconut industry. Which has long been a cornerstone of the country’s agricultural landscape. With China being a major consumer market, this development could lead to increased trade and stronger economic ties between the two nations. 

In this article, we’ll explore what this market access means for Vietnam’s coconut industry. We’ll look at the potential benefits, such as increased exports and economic growth. As well as any challenges that might come along. We’ll also consider how this step could affect farmers, businesses, and consumers in both countries. 

By the end of this article, you’ll have a clear understanding of the potential impact of this market access on the Vietnamese coconut industry. And what it could mean for future trade relations. Stay with us as we unpack this exciting development. 

Are you interested in learning more about the Vietnamese coconut industry and its journey toward market access in China? Dive in and explore the possibilities with Fruits Auction BV

Vietnamese Coconuts  

The origin of Vietnamese coconuts can be traced back to the lush tropical regions of southern Vietnam, where the climate and soil are ideal for coconut cultivation. This area has a long history of growing a variety of fruits, with coconuts playing a significant role in local agriculture and livelihoods. In provinces like Ben Tre, Tra Vinh, and Vinh Long, coconut trees stretch across vast landscapes, providing a steady source of income for farmers and supporting the local economy. 

Vietnam has cultivated coconuts for centuries, with traditional practices handed down through generations. These coconuts have not only sustained local communities but have also been used in a variety of traditional foods and beverages, contributing to Vietnam’s rich culinary heritage. 

In recent years, as Vietnam-China Trade has expanded, there has been growing interest in exporting Vietnamese coconuts to China. With their versatile uses and high nutritional value, coconuts have become an attractive product for international markets. As Vietnam and China work to strengthen their trade relationship, gaining market access for Vietnamese coconuts in China represents a significant step forward, potentially opening new avenues for trade and economic growth for both countries. 

Vietnamese Coconuts Trade  

The Vietnamese coconut trade has become an increasingly important sector within the country’s agricultural landscape. Vietnam is known for its high-quality coconuts, which are used in a variety of products, from coconut water and milk to coconut oil and desiccated coconut. In provinces like Ben Tre and Tra Vinh, coconut farming is a way of life for many families, with generations of farmers cultivating this versatile crop. 

In recent years, the demand for coconuts and coconut-based products has surged. Driven by global trends toward healthier and more natural products. As a result, Vietnam’s coconut industry has been expanding its reach into new markets. Aiming to capitalize on this growing demand. 

The big news on the horizon is the potential for China market access. Which could significantly boost the Vietnamese coconut trade. China is a massive consumer market with a growing appetite for high-quality agricultural products. If Vietnamese coconuts gain access to this market, it could lead to increased export opportunities, driving economic growth and creating new jobs in Vietnam’s coconut industry. 

As Vietnam continues to explore new trade avenues, gaining access to China represents a crucial step in strengthening the country’s position in the global coconut trade. The impact of this development could be substantial, benefiting farmers, businesses, and the broader economy. 


In conclusion, the imminent opening of China market access for Vietnamese coconuts marks a significant milestone in the country’s agricultural and trade sectors. This development has the potential to transform Vietnam’s coconut industry by offering new opportunities for export, economic growth, and job creation. The increase in demand from China, a massive consumer market, can catalyze expansion, innovation, and investment within the coconut trade. 

For the farmers and businesses in Vietnam’s key coconut-growing regions, this breakthrough could mean greater stability and prosperity. It could encourage the adoption of more sustainable practices, boost production, and even foster diversification into different coconut-based products. Additionally, closer trade ties with China could open the door to broader economic collaboration between the two nations. Paving the way for other Vietnamese agricultural products to enter the Chinese market. 

However, with these opportunities come challenges. Meeting the standards and regulations required for China market access will be critical. The Vietnamese coconut industry must work diligently to ensure quality, safety, and compliance. As we look ahead, the focus should be on sustainable growth. That benefits both Vietnam and China while maintaining the high-quality products that consumers have come to expect. 

Overall, the future looks promising for the Vietnamese coconut trade. With China market access offering a path to a brighter, more prosperous tomorrow. If you’d like to learn more about the latest developments in the Vietnam-China trade relationship. And the impact on local industries, stay tuned for further updates. 

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Agriculture, Transportation & Logistics




Photo by Mark Stebnicki

Introduction to Blueberry Surge

According to California Giant Berry Farms, the company expects a bumper crop of blueberry this summer. As long as there is a strong customer demand for blueberries, the producer will continue to produce high yields of excellent quality.

“In July and August, we expect an excellent harvest of conventional blueberry from Oregon and British Columbia as well as an organic harvest from Oregon and Washington. Vice President of Sales Alan Ediger stated, “We’re on the right track to have a really positive year of high-quality blueberries.

California Giant blueberry growers in Oregon are getting ready for the first picking to happen the first week of July, with total supply offering a strong promotable window of conventional and organic premium fruit from mid-July through mid-August.

British Columbian farmers are not far behind. Initial harvests are expected to start only a week after the start of the Oregon season, in early July. Peak levels for conventional supplies from British Columbia are anticipated to occur from late July to mid-August. It is expected that British Columbian organic quantities will continue to produce a consistent volume throughout the month of August.

A light but the consistent supply of organic quantities from Washington’s growing regions will support the company’s organic blueberry program from early July through the end of August.

Conclusion to Blueberry Surge

California Giant uses consumer promotions on Ibotta and Instacart to encourage fresh berry purchases in order to support the anticipated surge in demand for blueberries. A consumer engagement sweepstakes will be introduced concurrently by the brand to increase demand and brand recognition.

The business continues to offer a continuous supply of fresh berries that are sustainably farmed throughout the year thanks to the industry-wide objective to promote major gains in blueberry consumption.

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